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Did NBC Read This Blog?

It is exactly these moments that I just love television. Just love it.

Today, Grimm was announced to be moved to the 10pm slot following a 2-hour version The Voice on Tuesday, April 30th.

What’s the significance? Me calling it. Forever ago.

A few weeks ago, I made a post about NBC’s Tuesday issues. Go On wasn’t performing as well as it should have, with Smash and The New Normal falling off the skids even worse. But NBC had good news: The Voice was coming back, and could pump up those shows. Unfortunately, Smash was failing so much that NBC had to try something new. Too bad it was a dumb decision (I said it then, and I still say it now. The ads said they revolutionized dating. Really? You’re not fooling anyone). The move of a silly date show from Sundays to Tuesdays was made, and Ready for Love was put in the popular hot spot after The Voice. 

And what did I say about this decision: You should have put Grimm there instead.

I made some valid points, but I did understad why NBC would be hesitant. Grimm had a solid following on Fridays. Moving it might stop their slow-growth performance for the show earlier than NBC would like. But Tuesdays are already hurting NBC, and they needed to act fast if they wanted at least a good amount of renewals on dramas so it’s not all new drams (like it has been for the last how many years? Seriously, I think it’s only Parenthood still around).

So two shows premiered. Hannibal has been doing pretty well for itself on Thursday night (but while promising still has a while to go before a decision is made). And Ready for Love? Let’s say people were ready to quit.

The Voice’s follow-up program has be destroyed by ratings, losing nearly 11 million viewers just this week. Think about that.

11. Million. People. Left.

That’s not just bad. That’s embarrassing.

As I said in the previous article, their best bet would have been to go with Grimm. And today, NBC made my realization a reality. And it makes sense. They want to do this so that when May Sweeps come, they’re not dropping 11 million. Grimm will not get 14 million people to watch it, granted. But it isn’t going to lose 11 million viewers either. It’ll get you to 6-7 million per week (if you can get the episode to get viewers into it), which was Go On’s and The New Normal’s slightly above average during the fall.

So, yeah…it’s nice to be right about something.

Well, I mean, we’ll have to wait to see how this pans out, but…I’m kind of stoked that worked out.

 
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Posted by on April 19, 2013 in Uncategorized

 

NBC’s Comeback To #1 Begins

When you heard the intro song at 8:00pm Monday, it was the beginning of The Voice. It was the beginning of its fourth season. The start of Usher and Shakira’s new reign. The beginning of Adam Levine and Blake Shelton’s hilarious pleads.

And the beginning of NBC’s climb back to the top.

Sure, The Voice‘s premiere numbers don’t match that of American Idol‘s 17 million viewers and 6.0 key demo rating. But I won’t call an improvement on the Fall ratings a bad sign at all either.

The Voice premiered with 13.3 million viewers, a 4.7 18-49 key demo rating, and was the #1 key demo show of the night, though 2nd in viewers to ABC’s Dancing with the Stars. The Voice outperformed its fall premiere, which had a 4.2 key rating. It also helped Revolution outdo ABC’s Castle in the 10pm slot for key demos (but not in viewers).

And you can only imagine that The Voice will either improve or slightly decline. But what’s the real kicker to this story? The Voice‘s viewership number and ratings (13.3 million viewers; 4.7) was HIGHER than American Idol’s numbers last Wednesday night (12.9 million; 3.7). NBC not only should be thrilled, but should be dancing in 30 Rock. The Voice (as I had predicted a year ago) is outshining, and probably continue to outshine, American Idol. The giant so many have avoided in programming has fallen.

As far as we can tell, Idol has no signs of regaining its popularity (at least for this year), and The Voice seems to be on fire. Or at least catching on fire.

So with The Voice‘s rating power, it will pump up NBC’s 10pm slot with Revolution and eventually pumping Ready for Love starting April 9th*. With momentary bumps for Go On and The New Normal, we may see NBC reclaim itself as at the very least #2 in the key demo ratings. But #1 is, for the first time for NBC in a decade, within plausibility.

So, perhaps The Voice may end up being the solution NBC needed after all.

But you already know my view about Ready for Love.

*The Voice will pump Go On, The New Normal, and Smash tonight (March 26th); Next week (April 2nd), Go On moves to Thursdays and The New Normal will have its hour-long season finale after The Voice; The following week, Smash will be moved to Saturdays as Ready for Love takes over the 9-11pm Tuesday slot on April 9th. 

 
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Posted by on March 26, 2013 in Uncategorized

 

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Joseph Mwamba:

My previous post was inspired by a mix of two news stories: the Smash move to Saturdays from Tuesday, and this slightly relevant story on the Tuesday 10pm problem for all the networks.

Originally posted on Variety:

The broadcast nets have pumped some much-needed new blood into the final hour of primetime this season, with rookie dramas like “Revolution,” “Elementary” and “Nashville” all playing well at 10 o’clock.

And then there’s Tuesdays.

For whatever reason, Tuesday at 10 remains a black hole for the major nets that program it. None of the season’s top-rated 10 p.m. shows airs on Tuesday, and nobody’s even attacking the hour very aggressively.

You can bet, though, that it will be a much-discussed hour on programming boards this spring when net execs huddle to prep the fall schedule.

Last week in the Tuesday 10 o’clock hour, “Golden Boy” (CBS), “Body of Proof” (ABC) and “Smash” (NBC) combined for a 3.7 rating/11 share in adults 18-49, according to Nielsen same-night numbers.

Not exactly Murderers’ Row.

On Mondays, by comparison, the combined fall same-night average for NBC newbie “Revolution” and vets “Castle” (ABC) and…

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Posted by on March 17, 2013 in Uncategorized

 

Grimm WAS NBC’s Solution for their Tuesday Struggles

Let’s take a look at NBC schedule, shall we?

This past couple days, NBC announced it was moving Smash to Saturday. It’s been quite dreadful in the ratings, and we’ll probably no longer see it after this year (unless they turn around and try to do a spring Sunday Night lineup with Smash going into it). With Parenthood ended for the season and Ready for Love (NBC’s version of The Bachelor times THREE) taking over Tuesdays for two hours following The Voice from 9 to 11pm, I think NBC missed a golden opportunity. The main opportunity involves Grimm; but before I get to that, there’s another missed opportunity here:

Yes, moving Go On to Thursday was a great idea. Too bad it was three months too late! 30 Rock is ending, and The Office coming to an end in the next couple of months. When 30 Rock ended-BOOM-Go On should have been put right in their spot. Right after The Office. Go On is liked by those who watch it. But let’s go back to the Tuesday issue.

NBC has royally messed up Tuesdays. Let’s be straight up here. NBC used to be great on Tuesdays. I mean, sure Idol had it for a while, with ABC’s Dancing with the Stars not really helping. But that used to be Law and Order night. That was NBC’s crime night. And now? It’s the former slot of The Biggest Loser for two hours before going into moderately-rated Parenthood. Which was fine. It got decent ratings. Until that changed too.

Ratings at NBC has fallen so hard since The Voice ended, they’d rather people get completely sick of music competitions and compete with American Idol. Yes, it’s daring. I like daring. I like guts. I like that NBC is trying to take the viewers that Idol lost over the past weeks. Fine. Let’s say The Voice averages 8 million per episode.

And you’re gonna have it be followed by The Bachelor, NBC-style? No.

No, No, No, No, No.

First off, Ready for Love should be a summer show. Pump it up with America’s Got Talent and give Ready for Love have a trial run following it. Because let’s be honest, putting the 1st original Apprentice winner (Bill Rancic) as the host and have Bill precede The Celebrity Apprentice on Sundays wasn’t really a great idea anyways (1) because it should have been after Trump in the first place; and (2) who the heck remembers Bill anyways? I had to look him up and go…oooooohhh, that guy who was on the ONE great season of The Apprentice. But I digress. This is not Bill’s fault. He has his own show. Great for him. I digress again.

Secondly, while putting it after The Voice is smart, it’s also a waste of time. The show will get cancelled in 2 years, max. Plus, doing this for two hours for the rest of the TV year is…a really bad idea.

NBC has one hour of The Voice, with two hours of nothing. That 9pm slot should have been another show that’s proven to NBC that even on a night that shows are sent to die, it can still deliver the goods. And that show has  a name. And it’s Grimm.

Last week (since this week was a ton of repeats), Grimm was the #1 drama in the key demographics ratings (1.5), and was tied for 3rd for all programming, behind only ABC’s Shark Tank (same timeslot; 2.0) and 20/20 (1.6), and tied with 8pm slot ABC comedy (and also sophomore) Last Man Standing. Now, that sounds slightly unimpressive…until you consider that fact Grimm beat Touch, Blue Bloods, Kitchen Nightmares, Undercover Boss, and freshmen CBS drama Golden Boy. Again, the #1 drama on Fridays on a night. This week, Blue Bloods and 20/20 swapped places, leaving Grimm as the #2 drama of the night, but overall still #1 in key demos ratings.

Still not impressed? Let’s evaluate the help. What show precedes Blue Bloods? In the fall: CSI: New York (over 9 million viewers on average). This spring, Hawaii Five-O repeats (which teeters between 8-11 million viewers). Which show precedes Shark Tank? As the usual #1 show of the night in demos, Shark Tank is helped out in the viewership number by Last Man Standing, which do have slightly more viewers. So these shows get help from programs that come on right before them.

So what show precedes Grimm? Encore programming of rookies Go On and Guys with Kids (both shows have never touched 1.0 in the ratings on this night…ever) in the fall, and this spring is preceded by Fashion Star, which failed to touch 3 million viewers or a 1.0 key rating. What did Grimm do without the help other shows have? Stays the #1 drama on Fridays for an entire half year.

Props, anyone?

So without help, Grimm reaches a minimum near 5 million viewers and a 1.5 rating.

So what happens if you have it follow The Voice?

Now, I understand some issues here. Most viewers of Grimm aren’t watching The Voice, and vice versa. But at the very least, for the first time, NBC may have something that not many networks have: a show they could plug in anywhere. 

Ask CBS. You always think Rules of Engagement (ROE) will go away eventually. Yet, there’s always at least one failed comedy on the eye network, and who’s there to fill the void? ROE.

Don’t believe me? This year (2013): Partners. Last year (2012): How To Be A Gentleman. 2011: S*** My Dad Says. 2010: Gary Unmarried (well, ROE actually took over the Accidentally on Purpose‘s Monday timeslot so that Accidentally could move to Wednesdays to fill in for the cancellation of Gary Unmarried…but I’m still counting it). 2009: Worst Week. 2008: The New Adventures of Old Christine (it wasn’t cancelled that year, but it only had 10 episodes due to the writer’s strike. Guess who took over when Christine ran out?)

And ROE have done a masterful job. It can get plugged anywhere at anytime.

Grimm should be treated as such.

Now, I’m not saying it should be moved and treated like crap as CBS has with its plugger. Let’s be frank here, Rules of Engagement‘s highest rated episode is STILL the pilot, and the show itself is way less stellar than How I Met Your Mother, Big Bang, Two and a Half Men, Two Broke Girls, and so on. CBS has a ton of comedies, so ROE, while very helpful, isn’t necessarily….necessary.

But NBC doesn’t have that luxury. NBC doesn’t have dramas to just be throwing all over the place. The only drama working for them is Revolution (good for now; but honestly, how long will that premise last with audiences?) and Chicago Fire (with great key demo ratings and higher viewers than SVU). Law and Order: SVU will eventually come to an end at some point, Parenthood’s future is always on the bubble, and Deception will end (even Deception has lower ratings & viewers than Grimm). And this doesn’t include the already canceled Do No Harm and soon-to-be perished Smash.

Not seeing a lot of drama real estate here. So Grimm should be treated with a bit more of respect than Rules of Engagement.

So moving Grimm to Tuesdays at 9pm, the timeslot right after The Voice would be…amazing. And it would fit if they made some adjustment. Move Save Me (the rookie series which looks slated to be a summer show) to the Thursday night slot that was going to Hannibal in April, and move Hannibal to Tuesday 10pm following Grimm. The two shows would fit perfectly with each other! Move Ready for Love right back to Sundays (and put them AFTER The Celebrity Apprentice) and NBC’s schedule is a lot stronger.

But I understand why it could go wrong:

(1) I understand that Grimm (at 9pm) would be competing directly with the new season of Dancing with the Stars (ABC) and NCIS: LA (CBS), both viewing and rating powerhouses.

(2) Hannibal is a more promising series than Save Me, and moving it away from NBC’s power night lineup (aka get the most money during this night) wouldn’t be the best business strategy.

(3) And ultimately, I get it: Grimm has only performed on Fridays. Not really the best benchmark to evaluate major decisions.

But Grimm will get higher ratings than the FOX 9pm comedies New Girl and The Mindy Project (FOX). Plus, newbie Hannibal would have to duke out on Tuesday at 10pm with…oh yeah, ailing Body of Proof (ABC) and the failing rookie Golden Boy (CBS), less pressuring than the Thursday 10pm competition of sophomore hit Scandal (ABC) and freshmen slow-riser Elementary (CBS). 

With The Voice‘s help, the shows would be fine. I can only see an upside here. 

And if it all fails, you can move Grimm right back to Fridays, Hannibal right with it, and see what happens than. I still think Grimm and Hannibal would be a great match-up together, no matter the night.

I truly believe this would be an improved schedule. Grimm (with The Voice) will improve, and the Hannibal/Grimm match-up would work so well! But mainly, the Grimm move saves NBC from the horribleness of giving their Tuesdays a two-hour “bachelor” treatment every week.

That’d be a very grim look, if I was to be honest.

 

UPDATE: So I was right! NBC decided to move Grimm to Tuesday finally! Let’s see how well it goes!

 
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Posted by on March 17, 2013 in Uncategorized

 

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Joseph Mwamba:

Reupdated some things, and added some photos.

Originally posted on Keep Watching:

So CBS did not do so well on its post-Super Bowl slot, which got me thinking which show would have probably fared better. This then got me thinking on a whole snowball effect.

So for the fun that is TV, I’m going to ask the question: If the Super Bowl were on other networks, what would be that network’s post-show. Let’s have some fun.

CBS: Vegas

Personally, I think it had more potential than Elementary. Elementary is more procedural and less serial than Vegas. People can drop into Elementary anytime. I know that’s what CBS wants. But it’s too procedural. The plot doesn’t stir us. Vegas would have people interested, and wanting to watch everything leading up to that episode afterwards too.

NBC: Community 

Full disclosure, I realistically think they’d probably do The Voice again, or decide to give Parks and Recreation the boost they heavily deserve (NO, seriously. Every bone in…

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Posted by on February 26, 2013 in Uncategorized

 

What If the 2013 Super Bowl was on….HBO?

So CBS did not do so well on its post-Super Bowl slot, which got me thinking which show would have probably fared better. This then got me thinking on a whole snowball effect.

So for the fun that is TV, I’m going to ask the question: If the Super Bowl were on other networks, what would be that network’s post-show. Let’s have some fun.

CBS: Vegas

Personally, I think it had more potential than Elementary. Elementary is more procedural and less serial than Vegas. People can drop into Elementary anytime. I know that’s what CBS wants. But it’s too procedural. The plot doesn’t stir us. Vegas would have people interested, and wanting to watch everything leading up to that episode afterwards too.

NBC: Community 

Full disclosure, I realistically think they’d probably do The Voice again, or decide to give Parks and Recreation the boost they heavily deserve (NO, seriously. Every bone in my body says Parks and Rec would be a better idea. Technically, yes it would.). But say I’m NBC. I get concerned every time I wake up Friday morning. You see, this is when I get the results from the previous night. Community has led the comedy block before, and it doesn’t carry very well. It’s also slowly becoming the comedy-version of Chuck (dying a slow, grueling death).

We want to get it into syndication (Comedy Central & TBS would buy the crap out of it), but the ratings keep falling. And every time we consider letting it go, we get destroyed by critics and devoted fans everywhere.

Ev. Very. Where.

So what do I? I say, forget it. Every other show doesn’t really have this crazy of a following, and if we put other shows in the post-SB slot, it probably won’t do too much for the show afterwards. Plus, most shows we like will have a decent following with The Voice preceding them later in the year (Mondays and Tuesdays). Community (Thursdays) doesn’t. So I put Community here. Plus (obviously, in hindsight), I’ll luck out because that delay doesn’t hurt me, since my show is only 30 minutes long. Get the boost, and there’s no way we go back down to 2 million an episode after showing it. Parks and Rec ain’t getting cancelled, but put it right after Community during primetime and we could see both of them rise up.

ABC: Any comedy minus The Neighbors

This is getting real concerning. All their comedies (minus Modern Family) is kind of…eh. The Middle, Suburgatory, Malibu Country, Last Man Standing, and Happy Endings are not performing up to par as of late. Don’t Trust the B is already out the door. ABC dramas are putting the team on their back this year, so it’s time to boost up the comedies again. Pick one, although I think Happy Endings is the closest single-camera Friends since…Friends. But it wouldn’t boost the Wednesday comedy line-up (since it’s on Tuesdays), so I’d understand putting The Middle or Suburgatory up there. Just don’t put Modern Family there. They’re already good. It may help the bottom line a tad since the show is the most expensive ad buy, but they don’t need the bump, and it won’t help the rest of the shows.

FOX: The Following

I guess that was a no-brainer. But seriously, no hotter show right now than that one. One could make the debate that the Tuesday comedies need to be revived. But Raising Hope is nearing the end of its storyline ideas (It’s funny, but realistically, how much more season do they have in them), New Girl is…well, not for everyone, and Ben and Kate (the most underrated series in my opinion) is out the door. The Mindy Project may work, but it probably would end up getting the Elementary effect.

CW: Arrow

If in some alternative universe in which CW has the money to get the rights to the Super Bowl, Arrow is right now their best option for the best demographics. Plus, since most of their shows are for girls barely below what’s considered key demographics, the Super Bowl (which has a low girls demographic already) may not be too effective. But Arrow could do it. Maybe. I could hear a debate for Supernatural, but it’s too old now (entering its 9th season). Perhaps if CW had the Puppy Bowl instead, they could premiere The Carrie Diaries. That’d be a fit.

ESPN: SportsCenter

This will happen one day, I’m sure, that a cable network will showcase the Super Bowl. And, of course, it’d be ESPN. But let’s be honest, they wouldn’t put anything else on afterwards: SportsCenter. Da-Da-Da, Da-Da-Da.

USA: Suits / Psych

This decision comes down, really, to what USA wants out of the Super Bowl. Psych is kind of the odd character out, compared to the rest of the programming. Most programming on USA is drama first, smart wit second, comedy third. Psych is comedy first, “smart” wit second, and drama third. Psych is the only “true” comedy on the network, so it depends here. If USA wants to flash the USA tradition of exemplary dramas: you turn to Suits. It’s the hottest show on the network right now (high ratings AND has people buzzing about it in the young key demos). Plus, it has enough fun and wit from all those amazing characters. But if USA wants to say, “hey, we know we have quality dramas, but we can be funny, too”, then Psych is the way (and kind of their only way) to go. Enough drama to get the USA-theme tacked in, but comedy for all ages to laugh about. Also, I think you’ll get a broader range of key demos. Suits will bring a young crowd, but that’s it. Psych will bring everyone, but you could get some older than 49. So, it just depends on what they want. My money, though, is on Suits. It’s younger (in its 2nd season), and it’ll be easier for people to get into. Psych is pretty established, and if people don’t understand the characters already, they could get lost.

HBO: Oh Boy… (The Newsroom)

Man, wouldn’t this be evil? Force people to PAY to watch the Super Bowl?

But I’m torn here. You have to remember, we have to think about average viewer, meaning that most viewers wouldn’t be able to handle too much gore or nudity. So even if you wanted to continue the whole “man-beating-up-man” connection with football and Game of Thrones, you couldn’t do it. Too much of both elements. Girls has a lot of sex and nudity too. Boardwalk Empire is the same way. But if I had a choice, I would choose The Newsroom. Yes, it’s kind of HBO’s weaker series. But it’s the safest bet, it’d be ridiculously talked about (controversy-wise, since it leans so left, I’m sure people would ask, “Wait, the guy who wrote The West Wing wrote this?”), and people would be intrigued by the multiple cast members. Veep comes really close, though. But it loses out because it’s not…really….”water cooler” material, at least for me.

TBS: Cougar Town

Honestly, I had to think about this. The rest of their original programming is…eh. So why not put a former broadcast network show on? Risky, but I think it’s all they have, assuming no person who has the power of the Super Bowl would ever want to broadcast a syndicated version of Big Bang Therory. But, mainly, I think that Bill Lawrence (the show’s EP) will make the show great. I mean, he did create Spin City and Scrubs AND wrote on Friends. So I think the guy can create some good television.

TNT: Monday Mornings

Seriously. Best hospital show since ER. No, seriously. So serious. Plus, having an Exec Producer like David E .Kelley would not only make the Super Bowl episode good, he would make it memorable.

AMC: Mad Men

Okay. I know what you’re thinking. But it’s a lot easier to convince viewers to watch advertising guys who smoke and have problems (Mad Men) than to convince viewers to watch people running away from zombies, with key characters dying left and right (The Walking Dead). Plus, while Walking Dead feels like it’s coming to a close eventually (how many storylines can continue here?), Mad Men is getting toward theirs too (with dignity), so it’d be a nice little push to get people on board before they close the doors completely.

FX: The League

I mean, you couldn’t set this up more perfectly. However, they have so many great programs, it’s hard! I’d put The Americans, Anger Management, Louie, and Always Sunny right there too. Maybe Archer. Sons of Anarchy and Justified isn’t for everyone, but I’d consider it. But to not put The League there?

Comedy Central:  The Daily Show with Jon Stewart / A new comedy show

The Daily Show started the network’s success and it’s been amazing ever since. There is no Comedy Central without The Daily Show, so I think the show is more than deserving for this slot. But, that being said, I don’t think Comedy Central shows would provide for good, solid comedy for an average viewer to enjoy. So promote a new show. But my money’s on Daily Show. It’s the safer, and more popular, bet. And Jon Stewart would make for a fantastic set.

E!: Chelsea Lately

I mean, what else would you put here? And don’t say Ryan Seacrest. People will not want to watch E! News after a Super Bowl.

MTV: Awkward

It’s (by far) the best scripted series on MTV. It’s not New Girl awkward…but it’s awkward. Guys and girls would like it, though I’d understand guys disliking the triangle romance. But they’d like the mom. Guys always like the mom. And the show’s funny. I know it’s MTV, but it’s actually really funny. No, seriously. You will. Yes, I know it’s MTV, but you’ll laugh. Seriously!

 

Boy Meets World: The Sequel.

Disney Channel: Girl Meets World

Oh, come on! You know they would do this.

If you don’t know, if you ever watched ABC’s 90s classic Boy Meets World, Disney is making a spin-off series, with Cory (bottom left) and Topanga (mid-left) reprising their role as parents to a girl (who will be the subject of the show). So far, no Mr. Feeny (mid-right), Eric Matthews (top left), or Shawn Hunter (bottom right), but I’m sure they’d do something for the Super Bowl episode.

[Update: But since that’s too far into the future, the best show on Disney Channel right now is Shake It Up!]

The SNL for kids

Nickelodeon: All That Reunion

They would bring back everyone. Don’t lie. If it came back one last time, you wouldn’t watch this? Plus, guaranteed high key ratings. Those who watched during that era were 7-18, who are now 20-31. Perhaps if this was a year ago, I’d lay down iCarly or Victorious, but both series ended within the last 6 months.

ABC Family: Baby Daddy Melissa and Joey

You choose one or the other.

1) Jean-Luc (top center) is retro ABC Family (Kyle XY), so it’d get the girls in. Chelsea Kane (bottom left) is slightly retro Disney (Jonas), so it’d get the college crowd (girls for Jonas, guys for…well, she is really pretty). Tahj Mowry (bottom right) will get people from retro Disney (Smart Guy, and notice the name synonymous to Tia and Tamera, retro ABC/Disney actresses from Sister, Sister). Melissa Peterman (top right) would get the older crowd from her previous show, Reba. Good demos all around. Plus, it’s pretty funny.

2) Melissa Joan Hart from retro Nickelodeon (Clarissa Explains it All/Sabrina the Teenage Witch) AND Joey Lawrence with retro Disney (Brotherly Love & at least 3 Disney Channel Original Movies with his brothers in the 90s). Plus, it’s funny (to other people than me).

Decisions, decisions. Why not play both? But then who’d lead in? Honestly, I’d go Baby Daddy. Unfortunately, that name by itself would have viewers run away uninterested.

Other Honorable mentions:

Starz: Da Vinci’s Demons

Showtime: (realistically) Inside the NFL

(Preferably): Homeland [but a family-friendly version]

A&E: The Glades

Syfy: Faceoff  [I keep hearing how good it is, Warehouse 13 is old, and Eureka semi-recently ended. So…why not?]

OWN: Oprah’s Next Chapter [to explain the seriousness of NFL injuries; or talks to Adrian Peterson about his MVP season, overcoming injuries]

G4: They don’t want the Super Bowl right now. They’re transitioning to become a new channel called Esquire in a few months. Maybe next year.

History: Only in America with Larry the Cable Guy [I mean, what else would attract more people than this show for this network?]

Fuse: Billy on the Street [he's associated with Funny or Die, so he'd get views]

C-Span: Presidential Address [I mean, Obama would probably talk how great a job the SB did...and talk about alternative energy...you know...since the lights went out]

CNN: They don’t want the Super Bowl this year. But next year, it’ll be Rachel Nichols’-hosted sports show.

MSNBC/Fox News: They don’t want the Super Bowl. We don’t want the Super Bowl there. Win-win for everyone.

TeenNick: Ned’s Declassified School Survival Guide / Drake & Josh /  Zoey 101 Reunion [Because people would watch it without any hesitation...and nothing else looks appealing on this mainly-syndicated network]

ESPN Classic: Friday Night Lights [I mean, it’s sort of a classic now]

TVLand: White Shadow [classic show about a Bulls player’s career-ending injury landing him a basketball coaching job at a high school. The Friday-Night-Lights of basketball before Friday Night Lights]

CMT: Swamp Pond [new show, so it makes sense strategically]

Boomerang: Samurai Jack [the most promising show that ended way too soon a long time ago; plus it'd be great for following the Super Bowl]

Lifetime: The Client List [Jennifer Love Hewitt will get people watching it...since they didn't know where she was in the first place]

Discovery Channel: MythBusters [I dare you, I DARE you to program something else...and don't say Shark Week]

Spike TV: Slamball [bring that sport back on television right now, was previously on when the channel was known as TNN]

BET: Reed Between the Lines [I mean, it'd get people who miss Theo Huxtable-eh, i mean, Malcolm-Jamal Warner]

NFL Network: NFL Films Presents [wouldn’t it be cool if they instantly broadcasted an NFL Films Presents piece about the very Super Bowl winning team you watched almost 20 minutes after it ended? That’d be awesome…but highly unrealistic.]

Other networks I forgot?

 
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Posted by on February 12, 2013 in Uncategorized

 

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The Super Bowl Drive That Didn’t Work.

[Originally completed: February 7th]

The Super Bowl was the weekend before the last.

It seems like forever ago. At least, if you haven’t been watching SportsCenter everyday.

But a long time ago (when more Super Bowl commercials were funny), there was the post-Super Bowl. A show that would make or break a series. Or not do anything at all. But it was important. Whichever network had the Super Bowl had the biggest stage on television and the biggest share watching at one time (and it wasn’t the Olympics or World Cup). You choose the show you think will benefit the most from the viewership, and you run with it.

Which was why I was surprised when they choose Elementary as that show.

The last time CBS had an opportunity to put a show in this spot, it was Undercover Boss. I thought it was a horrible idea. A completely brand new show, in which NO ONE had seen before. I was concerned. I voted against it. I thought it was silly.

Undercover Boss is now one of CBS’s vet reality series, and still gets tons of viewers. So, I was wrong. I’m not perfect. I’m happy I was wrong.

But then, they said Elementary. I watched Elementary. It wasn’t great. It was good. But wasn’t “I need to find out what happens next!”. So I was surprised they choose this show. Perhaps, out of all the new shows, it had the best potential. But I don’t know how much people would have wanted to see it.

They answered on the day of the Super Bowl: 17 millions. That’s still a lot, the highest for the series. But it was also the lowest post-Super Bowl showing since Alias in 2003, and the 2nd-worst since 1976 (the year before (’75), it was the NBC Nightly News following. I kind of found that unfair to compare).

Not so elementary, huh?

But why? Why did no one watch? I’m sure the time difference (since the Super Bowl was 30+ minutes delay from the power outage. But honestly, it probably wouldn’t have done much.

Even so, this past Thursday, it returned with its new episode back to its original numbers. Absolutely no gain was seen from the Super Bowl, making the move a potential fiasco. Sure, it’s still the #1 new drama (although, Chicago Fire is chasing…more on that later). But by CBS standards, isn’t that already expected? So although it maybe alright in TV standards, CBS may become a little more concerned about their new project.

 
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Posted by on February 12, 2013 in Uncategorized

 

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